Why is SMS the effective marketing tool?
Created by: Mike Chua
Modified on: Sun, 12 Feb, 2017 at 12:14 PM
An effective marketing tool needs to meet 2 fundamentals – interaction and speed. To communicate/reach/attract large numbers of customers in shortest time i.e. fast. Compared to conventional marketing tool, SMS most aptly met these 2 fundamentals. Imagine at a click of button, your marketing message is delivered directly onto the hands of your hundreds or thousands of targeted customers. It is fast, effective, and targeted.
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