Why is SMS the effective marketing tool?
Created by: Mike Chua
Modified on: Sun, 12 Feb, 2017 at 12:14 PM
An effective marketing tool needs to meet 2 fundamentals – interaction and speed. To communicate/reach/attract large numbers of customers in shortest time i.e. fast. Compared to conventional marketing tool, SMS most aptly met these 2 fundamentals. Imagine at a click of button, your marketing message is delivered directly onto the hands of your hundreds or thousands of targeted customers. It is fast, effective, and targeted.
Mike is the author of this solution article.
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